This week I had a short notice enquiry from another small business owner, based near Lincoln, wanting some photographs of her products for promotional material.
Sophie specialises in designing and making bespoke wedding stationary. Her business, Occasional Heaven, supplies stationery for clients all over the country, and even clients based overseas. The pieces are simple yet extremely classy, and being hand made are not the sort of thing you would by from a high street store.
I was approached by Sophie as she required some up to date photographs she could use to update her website and promotional material. The only problem being that the images were required at extremely short notice as Sophie had managed to get a last minute place at a local wedding fair. Luckily, Sophie already had some examples of her work we could use, and her brief was simple….”just do what you do, I’m sure I will love it”….no pressure then!
I knew I had to keep it simple, purely because the timeline was so short. I couldn’t afford to be messing around too much, as there were quite a few examples to photograph, so I used a very simple lighting set-up. To light the scene I used a small LED strip light to flood the scene with light. This was suspended directly over the top of the subject and provided a base exposure that made sure the shadows didn’t go too dark. I then used a small LED torch(flashlight) to provide an accent light in the centre of the subject. This allowed me to concentrate attention on the details within the items I was photographing. Lastly, I used a regular Warm tone energy saving reading light to illuminate the sparkly background material Sophie had supplied. This light was used to deliberately add some colour to the image. The warm tome, provided by the low colour temperature of the lamp, really added some life to the images.
One of the great advantages of using Fuji Mirrorless cameras for product photography is that you see exactly what the images are going to look like, before you even press the shutter. What you see, is what you get. I was able to adjust my exposure and view exactly what the image would look like on the back of my XE2. Focusing was nailed every time, especially due to the amazing new firmware upgrade that has effectively given me a brand spanking new camera(for free!).
A small business owner can never afford to stand still. Being ‘Stationary’ is not an option for anyone who wants to make money and promoting your business is imperative. If you are a small business owner and need high quality yet affordable photographs of you products, please feel free to give me a call.