This afternoon I had the great pleasure of catching up with, and photographing, a friend I haven’t seen in ages, way too long in fact. Liselle, is a PR and Social Media guru who works with many companies in the Newark, Nottingham and Lincoln areas, as well as many other across the country. She really knows her stuff and is especially keen on ensuring her clients promote a modern, attractive yet professional image.
I offered my services to Liselle to help promote her clients and Liselle decide to use the opportunity to update her own headshot. The look we agreed on was deliberately modern and fresh, with a soft relaxed pose, to show how approachable Liselle is.
I opted to shoot using my XPro2. The quality of the files from this wonderful camera is simply incredible. Skin tones are rendered accurately with flattering colours and soft delicate details. I am a habitual jpeg shooter, but as I was shooting into bright sunlight,on this occasion, I decided to shoot Raw and Jpeg as I felt the jpeg files might struggle a little. As it happens the Jpegs were perfectly useable but since I had the RAWs I opted to use them. One of the great things about using Fuji cameras is that the RAW files come pre-loaded with colour profiles that match a wide range of Fuji films from years gone by. On this occasion I opted to use the Pro-Neg Hi Film simulation as it gives really accurate yet flattering skin tones with a bit of punch. The regular version of this profile can be a little lifeless, but this version is great for giving portrait images a bright contrasty ‘Californian’ look without the colours going too garish.
One of the great advantages of the Fuji system is that its possible to attach lenses from other camera systems with the aid of adapters. This can also include lenses from systems no longer in production. Using these adapters I have been able to start using lenses from my old Bronica medium format camera system. The lenses from the Bronica are simply outstanding. Designed for shooting on roll film more than thirty years ago, these lenses were the standard kit for just about every jobbing pro until well into the 21st century. The abundance of old lenses on eBay has meant that its possible to get pristine glass for less than a tenth of the price of a new lens. Obviously, these lenses don’t have auto focus, but hey, who cares. I was brought up with manual focus lenses and although my eyesight isn’t what it used to be I am more than confident I can compete with a good auto focus lens in a portrait environment.
Liselle has great skin so very little post production was required, all I did was to remove an object from the background that drew my eye away from my subject, other than that the file is straight out of camera.
All in all, not counting the good half-hour catch up and brew, the actual photo session probably only took 20 minutes, even with Liselle opting to change her outfit during the session.
This type of look is easily replicated in many environments. A reasonably sized room, such as an office or living room, with a large wind or patio doors is plenty big enough to allow me to set up the equipment required. When I am working at a clients place of work I normally opt to use an office that isn’t in use, but if one isn’t available a simple corridor can provide more than enough space for a portrait like this one.
This sort of portrait is perfect for just about any companies personnel, especially for those companies that deal with people on a one-to-one basis. Doctors, Lawyers, Solicitors and Accountants have historically wanted to put across a professional image. In the past, this has often been very stiff and formal, but many clients want to see that the people they are dealing with a approachable and easy to deal with. There is no reason why images like these can’t be used by professionals, especially if those businesses are aiming there marketing at young up and coming clients.
If you own a business , and you fancy improving your image online, then please feel free to get in touch. We aim to produce modern high quality headshots for all businesses, especially those in the Newark, Nottingham and Lincoln area.