Despite most of my commercial clients being fairly well established, I regularly get approached by new start-up businesses from my local area of Nottingham and Lincoln. Generally, most of these businesses are small operations, often sole traders and sometimes stay-at-home Moms who want to set up a new business just to keep themselves busy during the day. In most of these cases the business owner has absolutely no idea what they need and have little understanding of what they are paying for. They just know they need some nice pictures for their website and promotional material.
On this occasion, I had been approached by Amanda from Design Lounge who wanted some new images for her website. Thankfully Amanda already had a really good idea about the style and colour palette of the type of images she liked. After a short email exchange Amanda sent me some examples of the type of thing she was looking for and we arranged to get together at her lovely home.
The brief was simple. “keep it light and airy make the backgrounds go blurry”, or words to that effect… In other words, it needed to look fresh, modern and contemporary but not overlit and staged.
Nothing from the brief seemed daunting, in fact the simplicity of the detail was quite refreshing. The only difficult part was the lighting. I had to make the images look bright and breezy, but we were working in the dead of winter, on quite a dull day. This meant supplementing the lighting, with flash, from outside. After a quick recce of the situation I decided to set up one of my Metz kits outside the kitchen window to flood the room with light. I mounted two Metz 45’s into one of my Westcott Para Umbrellas, fitted a diffuser sock over the front and situated the kit just outside the window, making sure it wasn’t in shot. The kit created a soft even light, with some direction, throughout the fairly large room, allowing me to work even though the ambient light was dropping rapidly.
The lighting set-up is extremely easy to use and, coupled with my Fuji camera kit, fast and effective. This means I can be in and out of a job relatively quickly. A quick turn around means that I can keep both my costs and the clients costs down. Keeping costs to a minimum for any new business is paramount, and although I have absolutely no objection to a client paying me lots of money, I would rather that business was a success so they continue to use me again, and again, in the future.
If you have a small business and are looking for a Commercial photographer to create some promotional images for your new business, whether for a blog post, a website or for printed promotional material please consider giving me a call.